We’re In This Together: How Sellers, Social Values, and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts
نویسندگان
چکیده
This manuscript is based on the first author’s doctoral dissertation, completed under the direction of the second author. The authors gratefully acknowledge the helpful input of the other dissertation committee members: Geeta Menon, Tom Meyvis, and Yaacov Trope, as well as the Stern Marketing brown bag attendees, and participants at presentations of this research at the Society for Consumer Psychology conference in San Antonio, TX. Finally, the authors thank Eesha Sharma for her invaluable contributions, as well as the Marketing Team at Bideawee pet adoption centers.
منابع مشابه
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